Selling Your Home? 8 Expert Tips to Stand Out vs. New Construction in a Competitive Market

Selling a home in a competitive real estate market can be intimidating, especially when you’re up against new construction projects that spare no expense in decorating their models to perfection. Not to mention, builders enticing buyers with attractive incentives, such as reduced interest rates and upgrades.

I speak from experience, as I just helped a buyer purchase new construction in Palm Beach Gardens. The architecture, state-of-the-art appliances, and sparkling new hardware make these new construction homes almost irresistible.

In the current real estate market, ensuring your home is “market ready” and “irresistible,” makes choosing an experienced Realtor® so important. With 20 years’ experience in the real estate industry, I’m going to share with you some valuable insights and tips to give your home a competitive edge that will beat out the “new build”!

Enhance Curb Appeal: First impressions matter, so focus on enhancing your home’s curb appeal to attract potential buyers from the get-go. Trim overgrown bushes, add fresh mulch, and consider pressure washing the exterior of your home including your driveway. You may even want to add a fresh coat of paint to the front door. Small improvements can make a significant difference and increase the chances of a successful sale. Most improvements can be made simply and feasibly.

Make Necessary Repairs: Before listing your home, address any glaring maintenance issues, such as leaky faucets, broken tiles, or malfunctioning appliances. Fixing these problems not only helps in marketing your property as “move-in ready,” but it also prevents potential buyers from getting deterred by repair costs.

Stage Your Home Right: Though you may not have the same budget as new construction projects, smart staging can work wonders for your home’s appeal. Declutter and depersonalize your space to allow buyers to envision themselves living in the house. Consider professional staging for key rooms to showcase the full potential of your property.

Showcase Unique Features: Highlight the distinctive features of your home that set it apart from the new constructions. Whether it’s a beautiful garden, a cozy reading nook, or a beautiful pool and backyard, I’ll make sure these special elements are emphasized in your marketing materials and during property showings.

Price it Right: Pricing your home appropriately is vital, especially when competing with new construction offerings and incentives. An experienced Realtor®, I can help you determine the right price based on the current market trends and the value of your property. An attractive price will attract more buyers and increase your chances of a quick sale.

Leverage Digital Marketing: In today’s digital age, a robust online presence is essential for reaching a wide audience of potential buyers. I will market your property across various online platforms, including a dedicated property website for your home, social media, real estate websites, YouTube ads, and email campaigns. High-quality photos and virtual tours can also make your home stand out among the competition, and I’ll make sure you get the best photography.

Emphasize Energy Efficiency: New constructions often boast energy-efficient features, but that doesn’t mean your home can’t compete. Highlight any energy-saving upgrades, such as LED lighting, insulated windows, or a well-maintained HVAC system. In a market where buyers are increasingly eco-conscious, energy efficiency can be a compelling selling point.

Offer Incentives of Your Own: To counter the builder’s incentives, consider offering your own attractive incentives to potential buyers. You could offer to cover closing costs, include appliances in the sale, or provide a home warranty for added peace of mind.

Selling your home in a competitive market where builders are throwing their weight around can be challenging. However, with the right strategies and me on your team, you can make your home shine and attract motivated buyers. With my help, you’ll maximize your chances of selling your home quickly and at the best possible price, even in the face of tough competition.